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Search, answer and generative engine optimization for international brands — delivered by senior strategists in Pakistan and reported against pipeline, not vanity rankings.
15 client engagements. 4 name the client and link their Google Search Console report; 11 are growth programmes published without the client’s name. Every one states its baseline and what the evidence does not show.
Everything that makes a site legible and authoritative to a classic search index: architecture, rendering, internal linking, content depth and earned authority. Most engagements start here, because it is also the foundation the other two pillars retrieve from.
Typically a 3-month minimum with a named senior leadCheck details →
AEO — Be the answer
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Answer engines do not rank pages, they lift passages. We restructure content so every section opens with a self-contained answer, engineer the schema that makes it machine-readable, and build the entity signals that get you treated as a credible source.
Generative engines assemble your buyer's shortlist before they visit a single site. We make your content retrievable, your brand present in the sources models trust, and your visibility measurable against a fixed weekly prompt panel.
Typically ongoing, with weekly prompt-panel reportingCheck details →
How we measure
How AI answers broke the click
Buyers increasingly get their shortlist assembled before they reach a website. Measuring whether you are on it is the hard part: any single assistant answer varies between runs, so one screenshot proves nothing. We publish the method we use instead of asking you to trust a number.
1A fixed panelOne to two hundred commercial prompts, built from recorded customer language rather than keyword lists reworded as questions.
2Run coldFresh sessions, no account memory, consistent geography. Testing signed in measures your own browsing history and always flatters.
3Scored by written rulesNamed, cited, and sentiment scored separately, with the rules agreed before the first run rather than after the results arrive.
4Fixed competitor setShare of voice against a moving comparison set is not a measurement. The set is agreed at the start and does not change.
Our Industry Expertise
Sector knowledge is what separates a keyword list from a strategy — competitor sets, schema requirements and buying-cycle maps, ready on day one.
Offshore delivery only works when the process is visible. This is the actual sequence, what lands at the end of each stage, and how much of your team’s time it costs.
01
Day 0
The call that decides it
You bring one competitor and one product line. We pull your live standing across Google, AI Overviews, ChatGPT and Perplexity while we talk — and if the honest answer is that you do not need us yet, we say so on the call.
→ Written summary and a straight yes or no on fitYour time: 30 minutes
02
Days 1–7
Baseline you can argue with
Crawl, render, schema and authority review, then 200 of your buyers' actual prompts run cold across five engines. You get the number you are starting from, before anyone promises you a number to end at.
→ Scored baseline plus prompt panel v1 — your true citation rateYour time: 1 hour kickoff, then access handover
03
Days 8–14
Roadmap priced in effort
Every fix sized against the pipeline it can plausibly move, then argued out with your team until the order is one you would defend to your CFO. We agree three leading indicators here and get measured on them.
→ 90-day plan, an owner per line, three agreed indicatorsYour time: 90-minute working session
04
Days 15–45
Foundations shipped, not slidewared
Technical debt cleared, your highest-intent pages restructured answer-first, schema and crawler policy live. Changes land on staging every Thursday with a plain-English changelog — nothing goes to production without your sign-off.
→ Shipped fixes with before-and-after, weekly staging previewYour time: Reviews and approvals only
05
Days 46–85
The part most agencies skip
Original data, comparison pages models actually retrieve from, and mentions in the third-party sources they trust. This is the slow lever, and the only one that keeps working after the technical wins flatten out.
→ Published assets and a citation trend against the panelYour time: One 30-minute expert interview per asset
06
Day 90
Same prompts, scored again
We re-run the identical 200 prompts, show what moved, and name what did not work and why. Then we rescope the next quarter — or hand over the playbook and stop, with no notice period argument.
→ Board-ready readout and next-quarter scopeYour time: 60-minute review
Built in Pakistan, delivering in 29 markets
Two delivery shifts give us six or more hours of live overlap with London, Dubai, New York and Sydney. Standups on your calendar, not ours.
You get strategist time, not junior execution relayed through an account manager. These are the four disciplines an engagement draws on — most need two of them, and the audit says which.
Generative visibility
Builds and runs the prompt panel, scores it cold each week, and works the third-party sources models actually cite. This is the discipline where the measurement is harder than the delivery.
Crawling, rendering, indexation and migrations. Usually the first thing an engagement touches, because a rendering fault caps everything downstream and is cheap to rule out.
Connects organic to pipeline, separates answer-surface click loss from ranking loss, and builds the reporting that settles arguments about what to work on next.
Each answer opens with a self-contained response of 40 to 60 words — the shape an AI Overview or Perplexity citation lifts. This block ships with FAQPage schema.
SEO earns rankings in a search index. AEO earns the answer position — snippets, People Also Ask, AI Overviews. GEO earns citations inside generative assistants such as ChatGPT, Perplexity and Gemini. They share research and technical foundations but need different content structures and different measurement.
Yes, indirectly and measurably. Generative engines retrieve from the live web and from a training corpus. We influence retrieval through crawlable, extractable, well-cited content, and influence the corpus through third-party mentions, original data and community presence. We report share of voice against a fixed prompt set weekly.
We run a fixed panel of commercial prompts against five engines on a weekly schedule and record whether you are mentioned, cited with a link, or absent. That produces a share-of-voice trend line, plus referral segmentation for AI traffic inside analytics.
Seniority, mostly — you get strategist time rather than junior execution. We run two shifts for six or more hours of live overlap with London, Dubai, New York and Sydney, and every engagement has a named senior lead you speak to directly.
Thirty minutes. You bring one competitor and one product line. We pull your live visibility across Google, AI Overviews, ChatGPT and Perplexity while we talk, walk you through what we see, and send a written summary within 24 hours whether or not you hire us.
Technical fixes and AEO restructuring often show inside four to eight weeks. Competitive SEO rankings typically take four to seven months. GEO citation movement is the least predictable — we have seen six weeks and we have seen six months, depending on existing third-party mention volume.
Both. About half our engagements are strategy and audit with your own developers and writers executing; the other half are full delivery. The engagement models above map to that split.
Yes to both. Roughly a third of our work is white-labelled for agencies in the UK, UAE and Australia, delivered under their brand with their reporting templates.
You own everything — content, data, dashboards, documentation. We hand over a written playbook at the end of any engagement, including the prompt panel we track you against.
No, and nobody credible does. We commit to a scope, a delivery cadence and reporting against agreed leading indicators. If those indicators do not move within the agreed window, we rescope at no extra cost.
SaaS, e-commerce and healthcare are the deepest benches, followed by finance and legal. The industry section above links to sector detail including competitor sets and schema requirements.
Fixed-scope audits are one-off. Ongoing work runs monthly with a three-month minimum, then rolling with thirty days' notice. Team augmentation is per person. Scope is agreed in writing after the baseline audit — never before we have seen your site.
Thirty minutes. A live read of your visibility. No deck.
Bring one competitor and one product line. We will pull your current standing across Google, AI Overviews, ChatGPT and Perplexity while we talk, and tell you plainly whether we are the right team for it.
✓No NDA needed to talk
✓Senior strategist on the call
✓Written summary within 24 hours
Pick a slot
30 minutes · senior strategist · shown in your own timezone
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